°(Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their
episodic memory system.
"Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing."
°Extend this numbered list to define any additional definitions as a noun. Order the list from the earliest definition to the most recent. Begin each definition with a number sign ("#"). Do NOT add blank lines between definitions as this will break the numbering.