retail
noun
°The sale of goods directly to the consumer; encompassing the storefronts, mail-order, websites, etc., and the corporate mechanisms, branding, advertising, etc. that support them, which are involved in the business of selling and point-of-sale marketing retail goods to the public.
"She works in retail."
°(colloquial) Retail price; full price; an abbreviated expression, meaning the full suggested price of a particular good or service, before any sale, discount, or other deal.
"I never pay retail for clothes."
adjective
°Of, or relating to the sale of goods directly to the customer.
verb
°In retail quantities, or at retail prices.
°To sell at retail, or in small quantities directly to customers.